Monday, September 30, 2019
Narrative of Frederick Douglass
The Autobiography of Frederick Douglass, titled ââ¬Å"Narrative of the Life of Frederick Douglassâ⬠, utilizes five key literary devices in order to better convey Douglass's journey from enslavement to freedom. This includes the use of Imagery, diction, first person point of view, specific details, and allusion. Each of these is used to help convey the experiences of slavery, as well as the joys and fears of being a freed slave. The use of Imagery throughout the narrative engrosses the reader and provides him with a better sense of the ideas and experiences of Douglass.An example of these is when Douglass looked out onto the Chesapeake bay, at which point he saw several ships with white sails. These struck him profoundly, acting as a beacon of light in the midst of his dark circumstances. These white sails seemed to be an idea of hope and freedom, the thought that one day he too could be like the ships, with nothing but the wind to guide him. Another example of Imagery is when D ouglass first receives Sandy's ââ¬Å"Magicalâ⬠root.This was supposed to protect Douglass from further beatings by his slave masters, an idea that he easily discarded. In doing this, Douglass shows his difference from the other uneducated slaves, with the root making a distinction between how the educated and uneducated believe things occur. Still, Douglass did keep the root as a sort of last resort, an action that seems to show just how desperate Douglass was to ward off his abuse. The use of Diction throughout the story helps the reader to get a better sense of the mindset of Douglass.One example of this is when Douglass was sent to work with Mr. William Gardner. Here, he described his change in ownership as being ââ¬Å"Hiredâ⬠out, almost as if he were an employee of his master, instead of being lent or borrowed. Douglass didn't see this as abnormal, someone telling him who to work for without any regard for his own preference. Another example of word choice is when h e describes is mistress as being a ââ¬Å"Kind and Tender-hearted womanâ⬠, a description that leads the reader to imagine almost a mother, someone who cared for others.He could have simply called her a ââ¬Å"justâ⬠or ââ¬Å"fairâ⬠woman, but instead he described her as motherly. Finally, when Douglass was describing his life constantly moving from owner to owner, he spoke on the fact that he truly did not have a home. In Douglass's case, ââ¬Å"The ties that ordinarily bind their children to their homes were all suspended. â⬠He truly did not have a place to call home, but this was almost a sort of freedom for him. He described the sense of home as ââ¬Å"bindingâ⬠, instead of ââ¬Å"welcomingâ⬠.In doing so, he truly shows that he did not understand the idea of belonging to a home or group, but instead being a nomad. It does not feel as though a home ââ¬Å"bindsâ⬠a child to it, but instead its a safe haven, somewhere that you can feel safe. By recounting the story in a first-person point of view, Douglass better conveys his story to the reader. In telling the story in such a way, Douglass appeals to the emotions of his reader, even their humanity, in an effort to show them just how abusive the situation of a slave holder is.He does so in order to show both the effects of abuse on the slave and the owner himself. A story told in the third person can be percieved as detached, something that does not truly exist. But, by telling it from the perspective of one who actually endured the abuses, Douglass was able to make the story more credible and even make the reader think that such circumstances could happen to themselves. In telling the story in the first person, Douglass achieves his goal of appealing to the audience's humanity.No longer could they simply remain ignorant to the plight of a slave living in the south, but instead they now had to actually acknowledge the fact that they knew what was happening, and either act o n this knowledge, or ignore it. The constant use of specific details in the autobiography gives the tale credibility and engrosses the reader. An early, but important, example of a specific detail occurs in chapter 7. Here, Douglass is detailing his dire situation. He wishes to expand his intelligence, but then is unable to begin doing so because of his status as a slave.When Captain Anthony died, Douglass's hatred of slavery was even more apparent, when he was ââ¬Å"to be valued with the other propertyâ⬠as though he were an item, not a person. In doing this, Frederick was perceived by his owner's heirs to be nothing more than a piece of property to be decided upon, not a person with hopes and dreams. Later in the tale, Douglass describes Mr. Hopkins, who's ââ¬Å"Chief boast was his ability to manage slaves. â⬠Hopkins was a cruel man, the poster child of slave handlers, and would enjoy beating and abusing his slaves.In describing his living conditions in prison, he des cribed it as ââ¬Å"Much more comfortableâ⬠¦ than we expectedâ⬠¦ Did not get much to eat, nor which was very good, but we had a clean room. â⬠In doing this, Douglass provides the reader with an idea of just how bad their lives were as slaves, when even a prison cell seemed to be a comfortable and clean set of living conditions. Finally, Douglass refrained from using any real in-depth details when recounting his actual escape from slavery to freedom.He did this because he did not want slave owners to be able to use any of his methods against slaves themselves, which would endanger both abolitionists and slaves alike. Finally, the use of Allusion throughout the tale helps to show the great conflict of being free but a fugitive. Douglass compared his decision to that of Patrick Henry in deciding whether or pursue his own freedom or to remain a slave. Henry's decision for ââ¬Å"Liberty or Deathâ⬠was an easy one, Douglass claims, as it was certain liberty or death.In Douglass's case, however, the liberty was extremely uncertain, with even after him having escaped the possibility of being returned as a fugitive slave remained. Douglass also compares himself to an ââ¬Å"Unarmed Mariner [rescued]â⬠¦ From the pursuit of a Pirateâ⬠when describing his joy at obtaining freedom from slavery. Douglass also recalled the words of Thomas Jefferson, who despite being a slave owner, wrote that its practice was a ââ¬Å"War against human nature itself. â⬠Finally, Douglass alludes to the story of Daniel in the bible, who had been thrown into a lion's den but escaped unharmed through the help of God.This situation seems similar to the one Douglass found himself in, with his extraordinary luck allowing him to survive something that most men did not. Frederick Douglass used five literary devices in his narrative in order to better convey his story to the audience. His use of Imagery, Diction, First Person, specific details, and allusion causes th e story to be not only more realistic, but also more believable, by the audience. In doing so, he was better able to achieve his goal of conveying his story of slavery and freedom.
Sunday, September 29, 2019
Diversity and healthcare
Managing a Diverse Workforce The health care institution is making the possible steps to address the concerns disclosed during the mock accreditation assessment. Various working teams and groups are being organized to develop corrective action plans for forecasted dilemmas as they become evident. For this scenario, I was chosen to lead a specific project team. Because Iââ¬â¢m aware that diversity is an important element to producing successful outcomes, Iââ¬â¢ve scheduled a meeting with other team leaders to provide information on this subject. Therefore, a preparation for a report on the value of diversity on the following was initiated: â⬠¢ Work Groups Functions â⬠¢ Different Forms â⬠¢ The types of diversity as it is important among healthcare organizations â⬠¢ Tools that can help ensure that diversity principle exists in these project teams Effective work groupsââ¬â¢ main goal is to engage in external knowledge sharing; they exchange information, ideas, and feedback, the values of sharing different ideas and knowledge increases with diversity, their different organizational affiliations, roles, or positions, can expose the group to unique sources of knowledge. It is hypothesized that if members of structurally diverse work groups engage in external knowledge sharing, they will be exposed to different elements of work principles because of this active exchange of knowledge through unique external sources can establish new information frontiers. The following values should be taken in consideration when dealing with diversity within a workgroup: â⬠¢ There is a need to stick to the regulations and be pertinent while communicating with a diverse workforce. â⬠¢ It is crucial to avoid the use of slang words when having a conversation with individuals coming from a diverse workforce. â⬠¢ . There is a need to understand how the persons from different cultures interpret communications. â⬠¢ There should be proper mentoring of people from different cultures and sectors. â⬠¢ There should be communications training given to local employees while communicating with a diverse workforce. â⬠¢ Extra training should be given to foreign employees while communicating with a diverse workforce. â⬠¢ Open-doors policy should be moderated while communicating with a diverse workforce The work group function is to build skills and knowledge while helping others to understand what each team member does, and actively reflecting on team accomplishments and challenges. The values of diversity forms are categories in social diversity, diversity in values, and information resource diversity. There are also moderating variables such as work type and work interdependence, on workgroup performance Organizations are now initiating to discard the old stereotype of the `ideal manager` and are beginning to consider the idea that realized factors such as any genders, any ages, racial groups, ethnic affiliation and cultural types can produce excellent managers. Healthcare organizations are able to see more creativity and innovations due to the embracement of letting go of this old stereotype in which the resulting diversity can bring a competitive advantage to the healthcare organization. To reach this point, healthcare administrators must grasp several concepts. They must first have the ability to understand exactly what diversity entails. Then there should also be an understanding of the purpose behind diversity management. Third, healthcare administrators must understand that other unknown or invisible biases do exist in their respective workplace. Finally, managers should be aware of the solutions they can employ to deal with the issues of diversity management; tools that can help ensure that diversity exists in these project teams for better competency. Specific skills and knowledge areas essential for managing a diverse workforce with sensitivity and competency begin with managers who knowledgeable in cross cultural skills, business practices and customs as well as possess increased knowledge about cultural sensitivity issues and communication styles of different cultures in order to operate and communication and thus function effectively in an increasingly diverse workforce. Managers must have developed great communication styles attuned to different cultures to prevent any communication gaps and confusion while relaying info to a diverse workforce. Managers need superior interpersonal and communication skills to lead any workforce especially one that is made up of various ethnic groups, generations, and other orientations. Knowledge of diversity principles is essential. All employeesââ¬â¢ wants and delegated needs significantly evolve according to how they want their life stages to be characterized, and an efficient manager will adjust to these types of changes. By drastically addressing these changes, managers can structure a stable organizational culture out of identified diversity. (Goliath Business Knowledge on Demand, 2003) References Goliath Business Knowledge on Demand. (2003, June 01). Retrieved February 29, 2003, from Industry & Market Reports: http://goliath.ecnext.com/coms2/gi_0198-63372/Diversity-management-an-imperative-for.html Liebler, J. G. (2004). Management Principles for Heath Professional. Sudbury, MA:
Saturday, September 28, 2019
Austin Hill Project Essay Example | Topics and Well Written Essays - 1500 words
Austin Hill Project - Essay Example On the other hand, through Matt interview we are able to understand the success of the project as a product of his ability to distill the shifting diagram from the previous design meeting in which people the idea and the dream of the project. The success of the project can also be understood from the Llene Kleinsorge interview based on his viewpoint. Right from what the first question that needed the chronology of how the Austin Hall came to being, his response and explanation sets a clear precedent on the possibility of success as it was based on a proactive plan and ensuring every necessary material needed was put into place that even captured a lot of donations and contributions from other outside stakeholders. He pointed out on the need to include the fireplace within the building advancement further to explain how people were ready and willingly contributed towards the project based on the fact that they were able to provide effective leadership based on effective communication to convey every significant information to the stakeholders while at the same time embracing proactive management style to every stakeholder of the project. Llene interview also revealed the success of the project as fully to have been embedd ed on higher degree of prioritizing amongst the actions to be executed and at what particular time. The project has presented a lot of valuable success based on how it is designed to being the Leader in Energy and Environmental Design (LEED) silver certification. With the inclusion of the professional meeting rooms, events space and a behavioral research center particularly for the business community, the project is thumped as the most successful. The project has also led to a prominent career success Center that assist the learners to acquire internships jobs as well as interviews. The ability to connect the facility to the Beth Ray Center for Academic Support has help map the institution as
Friday, September 27, 2019
How Marketing Is Done On an International Scale Research Paper
How Marketing Is Done On an International Scale - Research Paper Example This paper illustrates that culture is the ââ¬Å"collective programming of the mind which distinguishes the members of one group or category of people from another.â⬠It is a phenomenon that involves the values, ideas, practices, ââ¬Å"artifacts and other meaningful symbolsâ⬠that enable people to understand each other for easier communication. Culture in itself also encompasses the goals that are shared by a community. It embraces the way of life of a group of people, which may differ from the next group. Some of the factors that contribute to such differences are the behaviors and practices of previous generations, which are in turn passed on to the next generation by way of tradition. All of these factors, embodied by culture, influences how one treats a fellow human being, how one communicates and negotiates, how one processes information and formulates a decision. The values that are inherent in culture help mold an individual in making important decisions such as wo rk and may be the determining factor in helping that individual achieve success. Understanding the culture of a group of people is very important in marketing, especially in such a field as complex as international marketing. This is because everything that a consumer does, even down to the way the consumer thinks, is heavily influenced by his/her culture. This is what makes marketing quite challenging, because cultures vary from one to another, and there are always changes introduced to groups of people that would also modify their culture. Indeed, the culture in the 19th century is different from how it is currently. In the same way, marketing strategies are also bound to change.
Thursday, September 26, 2019
Event Study - Rethinking Corporate Governance Essay
Event Study - Rethinking Corporate Governance - Essay Example Inbev is a giant brewer which is based in Belgium and Anheuser Busch is also a brewer that is based in the United States of America. Inbev acquired Anheuser Busch-Inbev and the first announcement on the acquisition was made on 11th June 2008 as mentioned above. The paper shall first carry out an analysis of the data and techniques used to carry out the event study, secondly the paper shall carry out an event study for an event window of 21 days around the event announcement day which is made up of 10 days before the even t and 10 days after the event, thirdly, the paper shall summarize the findings obtained after carrying out the event study and finally the paper shall interpret the results and offer a conclusion on the event study. Data and techniques The data used for this event study is the daily adjusted closing stock prices for Anheuser Busch-Inbev for the period between 9th August 2007 and 25th June 2008 and the daily adjusted closing prices of the Euronext BEL-20 Index for the same period of time. The adjusted closing prices for both the company and the index were obtained from yahoo finance database (Yahoo finance 2012a and Yahoo finance 2012b). The adjusted closing prices were then used to calculate the daily returns on the companyââ¬â¢s share price and the daily returns on the index which represents the return of the market. This is done by using the formula P1/P-1-1where P1 is the adjusted closing price of the stock or the index in day 1 and P-1 is the adjusted closing price of the same stock or index in the previous day. The returns of the Anheuser Busch-Inbev for the 200 days before the event window which is the period between 9th August 2007 and 26th of May 2008 were regressed on daily returns of the index between the same period to arrive at the value of beta and alpha for the company which were then used to calculate the expected returns of the stock during the event window using the market model method. The cumulative abnormal returns during the event window were then analyzed to determine if the event resulted into a significant change in the stock price during the event window (Lee 2001). Event study results The daily returns of both the Anheuser Busch ââ¬â Inbev stock and the Euronext BEL 20 index were calculated using the formula explained above. The regression of the daily returns of the stock on the returns of the index for the 200 days before the event window resulted into a beta of 0.09 which is the risk of the stock in relation to the market. The regression also resulted into an alpha value of -0.004%. The alpha and beta for Anheuser Busch ââ¬â Inbev is then used to calculate the expected returns of the stock for window period which is 10 days before the announcement of the merger the date of the merger announcement and 10 days after the announcement of the merger. The actual returns are then subtracted from the actual returns to arrive at the abnormal returns as shown in the event window table
Wednesday, September 25, 2019
Wells Fargo & Company Financial Ratios Analysis Research Paper
Wells Fargo & Company Financial Ratios Analysis - Research Paper Example The bank has positioned itself with a niche in specialized lending activities. It is the nationââ¬â¢s largest consumer lending bank with profits as high as $4 billion for the third quarter of 2011. Since 2008, Wells Fargo & Company has enjoyed increased revenue year by year until 2010. The three quarters for 2011 have however, experienced an increase in its earnings. The highest rise in its net income was attained from 2008 to 2009 of 362% increase i.e. from $ 2,655, 000 to $12,275,000. This has since then stabilized at the $12million range. Financial ratios analysis Profitability ratios Return on assets The ratio was 0.96% in 2008 and has risen to 5% in 2010. The return on assets has been increasing steadily from 2009 to date. It rose sharply in 2008/2009. Investment in bonds and notes, preferred and common stocks and other securities in its diversified portfolio of assets have seen a tremendous rise in its assets for the last three years. The ratio indicates that the returns from use of assets in the company are effectively invested in to generate high earnings for the bank. A comparison with the peer shows a big difference. The peer has ROA of 2.2% currently and the trend for the 4 years is an increase from 0.8%. Return on equity The ratio rose sharply in 2008 ââ¬â 2009 then has stabilized for the following years. The ratio was at 4.84 in 2008 then rose to 10.42. Currently, the range is 10 ââ¬â 11. That of its peers rags behind with 2008 having a negative of 3.86, and in 2010 a ROE of 5.10. Wells Fargo and Company has doubled its ROE in comparison to its peer group. The ma nagement team of Wells Fargo & Company has done a tremendous job in investing the shareholders equity and generating a high return therefrom. The return on equity is very high compared to its industry. The management has achieved this high mark through the investment strategies it has adopted. The company retained earnings are as high as $61 million this year compared to $48.9 million in September, 2010. These have been used as internal equity for reinvestment. The company investments are seen as a high diversified portfolio in the different sectors of the economy. The 4 year analysis of Wells Fargo financials indicate that both preferred and common equity is in surplus. The company is not highly geared, but it uses its earnings for investment purposes. The year 2008 experienced a huge increase in its equity when the company added its share capital. Efficiency ratios: Net Interest Margin ââ¬â This is a measure of the difference between the cost of funds and the income generated by those funds. This stands at highs of 20.66%. The increase is owed to the reduction in provisions for credit losses. Net Noninterest Margin - Measures fees and service charges relative to noninterest expenses. It stands at 9.62%. This has resulted from the decrease in operating expenses that are not directly related to credit taking. Net Operating Margin The figure stands at an increase of 30.28% in 2011. This is owed to both reduced noninterest expense and the provision for credit losses in the year. Earnings per Share This stands at 0.72 in 2011 and has increased for the 7 consecutive quarters. This indicates that the companyââ¬â¢s efficiency is high although its revenues have decreased. Earnings Spread This stood at 6% in 2010 compared to the third quarter of 2011 of 22%. Its peers have however, managed highs
Tuesday, September 24, 2019
Discussion borad 4 international relations Essay
Discussion borad 4 international relations - Essay Example Apart from these, conflicts can be resolved through international organizations, international courts and treaties. In compellence and deterrence, power and influence are used respectively. Diplomacy involves direct and government-to-government contract whereby officials may communicate and dialogue to accomplish the desired goal. With relation to bargaining and negotiation, positional negotiation and principled negotiation are effective ways to use in conflict resolution. Promising rewards, persuasion, position, benefits, reliance on the legitimacy of claims are far better ways than using force of threat (Russett, Starr and Kinsella, 2009, p. 105- 130). Arab-Israeli conflict has long been a sensitive and rather extremely challenging issue that many media, world agencies and various politicians tried to solve it, but, it still remains to be more severe. In solving this conflict, any of the following three methods can be used, 1) Deterrence and diplomacy, 2) negotiated compromise alon g with diplomacy and 3) third-party mediation along with diplomacy. In all these, direct and government-to-government contact along with third-party involvement may also will work out.
Monday, September 23, 2019
Global Markets and the New Product Development Process Essay
Global Markets and the New Product Development Process - Essay Example QFD has been used as a significant portion of the product development procedure. QFD is an asset in people and in order. It uses a cross useful team to determine client supplies. QFD is a methodical and logical technique for convention customer expectation. QFD is a preparation process for interprets client supplies (voice of the client) into the appropriate scientific supplies for each stage of product development and construct (i.e. marketing policies, preparation, product design and manufacturing, example assessment, manufacture process development, manufacture, sales) (Sullivan, 1986) and (Revelle, 1998). if we look upon the basic theories of this article then we come to know that new product foreword in today's technology-driven marketplaces carries important risk. New product breakdown rates can be as short as one out of each three products (Antil, 1988) or as elevated as the 90 percent of new grocery products which are reserved inside a year of their foreword. New technology, better communications, greater than before income stress and shorter product life rotations have extra to the intrinsic danger (Rosenau, 1988). Yet, with no the foreword of new products, worsening of the firm's market place is predictable (if you discontinue rising, you start dying!). Without new products, firm's determination unavoidably idles. Initial or near the beginning admission of new products, on the other give, can consequence in new marketplace development, longterm market supremacy, and foreclosure of contestant' answers (Crawford, 1988). Failure to react to spirited new product foreword with suita ble speed can consequence in late advertise entry, a enduring loss of marketplace split and dissolute proceeds (Kotler, 1988). Timely and receptive new product development has turn out to be even additional dangerous in the extremely spirited global surroundings. The need to react rapidly to these lively global advertise forces needed the solid to integrate fast the viewpoints and needs of together product developers and possible customers (Barton and Krause, 1985). However, operational against appropriateness is the customary new product development process, which is chronological, with each phase following in rational order (Sommers, 1982). An similarity of the customary technique is the communicate contest, which needed a even transition from sprinter to sprinter (i.e. one group of useful specialists transitory the baton to the after that collection). Any lack of message flanked by various sections in the near the beginning phases of product development can be deadly to the achievement of the scheme as an entire. The answer to the obstacle obtainable by the customary linear replica is simultaneous advertising, which is flattering common in the new product development labors for a lot of businesses (Kochan, 1991). Today's symbol for new product development is the team dash: teammates in a run can run at the similar time, in the similar race. Communication is unimpeded and continuous as teammates do not contain to wait awaiting the
Sunday, September 22, 2019
Is social media really serving the purpose of making people more Essay - 1
Is social media really serving the purpose of making people more sociable or is it creating an introverted generation - Essay Example Despite these benefits of social networking, it has also resulted in undesirable effects such as widespread feeling of loneliness, loss of identity, and social alienation from the society. Thus, it is increasingly creating reserved individuals who are so much inclined to their thoughts and feelings with minimal societal interactions. The anonymity and lack of face-to-face interaction associated with most social sites such as Facebook and Twitter provide an opportunity for dissimulation of feelings and personal traits during communication. People feel freer to express their thoughts, which are not sincere on many occasions, on social media than in real life situations because nobody sees them. This kind of anonymity is a crucial factor that triggers human feeling of freedom from social responsibility, which often leads to negative consequences (Zimbardo 255). Furthermore, social media allows people to create false personalities and identify themselves with individuals different from who they are. As a result, they start detaching themselves from the rest of the community and later, this may cause certain communicational disability, social anxiety, and even asceticism (Zimbardo 225). There is a likelihood that exposure of these individuals who have masked their personalities through social media communication woul d be a social catastrophe. For example, the case of Facebook privacy breaches that has become a nightmare for its users. In addition, the fear of losing social media privacy has led to the appearance of cyberbullying, which is a huge problem nowadays. Social media bullies play on peopleââ¬â¢s dependency on social media images, so they often manipulate people by creating breaches in their social networking profilesââ¬â¢ security. It is also imperative to note that the cyberbullying contributes to the development of introspective tendencies of modern social media generation. Researchers in this area revealed that cyberbullying
Saturday, September 21, 2019
McDonalds use to help their employees Essay Example for Free
McDonalds use to help their employees Essay Staff are expensive and in McDonalds need to obtain permission to recruit a new member of staff. If McDonalds is struggling, they may also need agreement to replace someone who is leaving. Normally therefore there is a specific procedure managers must follow before the recruitment process can be started. Agree the Job Description The job being advertised may be new, in which case a job description needs to be devised. Even if someone is being replaced, it is useful to update the job description in case any task or duties have changed, Example of a Job Description Department : Marketing Job Title: Marketing Assistant Hours of work: 38 per week, normally 9am-5 45pm Monday-Friday with one hour lunch, but some flexibility required Salary scale: 12000-i 14000 Responsible to: Marketing Manager Responsible for: Not applicable Job purpose: to provide general support for the marketing team, to prepare marketing materials, to keep the website up to date and monitor online responses. The type of interview will depend on the job. a basic one stage interview is usual for manual or junior vacancies in McDonalds. A two stage interview in McDonalds would involve a panel of interviewers used for senior or high skill vacancies. Some interviews will include basic tests of aptitude or specific skills such as keyboarding or numeracy All interviewers in McDonalds should be trained so they know how to question candidates skilfully and fairly. They should know how to spot gaps on application forms, understand how to follow up inadequate answers and have the skills to encourage shy or reserved candidates to do their best. They must also be clear on all the laws e. g. sex discrimination, health and safety etc. They should also be able to be fair, ths involves same questions and discussions. Making an offer Once a person has been selected McDonalds makes a formal job offer. The other candidates are normally not contacted at this stage, in case the first choice refuses because then a offer can be given to the second best. Only after the offer is accepted 100% the other applicants are told they have been unsuccessful. McDonalds know that waiting for news is agonising for candidates they speed things up contacting candidates by phone so that the remaining letters can be sent quickly. Training The reason why McDonalds train there employees is to make sure there employees are learning knowledge and skills which can be used in employment. Training can be split into two parts On the job training This means that the employee is trained in the McDonalds. Many people enjoy this as it gibes them experience and enable them to do their job properly. Off the job training This means attending course elsewhere such as colleges or a training centre away for McDonalds. Skills Training Training is about gaining more skills Non transferable skills These are skills that are specific to the job held. They may be of little use in another job. E. g. training to make burgers in the restaurant provides the employee with a non transferable skill. This is not a problem unless they look for a new job, get made redundant, or skill becomes out of date. This is where McDonalds allocating people extra tasks in their jobs gives management a better idea of an employees true ability and determination. Job enrichment Where McDonalds add more interest and more difficult tasks to the job. This is done with an employee with promising potential to see just how capable the person really is. Understudying An employee is attached to a very senior manager to act as an assistant. Shadowing This is where in McDonalds an employee spends more time each week with a manager to learn what they do and to get a better idea of what problems they deal with. It is used in McDonalds to adapt a employee rapidly into a top job. Mentoring This is used in McDonalds a lot; it is where a senior manager passes on the benefits of his or her experience and wisdom to a younger employee. Project work Giving a promising employee a specific investigative project enables them to get appropriate many aspects of McDonalds and it enables them to get to know senior management. National Awards McDonalds are very keen to train and develop their employees. The government encourages McDonalds to invest time and money to be able to do this. Employees can achieve NVQs (National Vocational Qualifications. National training awards McDonalds and their employees can be granted National training awards for achieving excellence and success through training. The awards are aimed at people who have decided to improve their chances of success through learning new skills. National Vocational Qualifications The reason for NVQs is to create a national system of approved skills based qualifications for all employees. These qualifications are workplace based and they cover vocational areas such as McDonalds Administration. Training and development are vitally important for the overall efficiency and competitiveness of McDonalds. The way in which McDonalds recruit and train is excellent as there employees have generally improved. The appraisal is a good method which also helps the employees performance, because McDonalds do this every six months to analyse progression. For McDonalds, people are its most important asset. This is because customer satisfaction begins with the attitutudes and abilities of employees and committed, effective workers are the best route to success. For these reasons, McDonalds strives to attract and hire the best, and to provide the best place to work. All businesses experience staff turnover for various reasons e. g. career change, leaving the area, returning to education, a new opportunity elsewhere. Recruiting and training staff is very expensive and businesses will look to keep staff turnover to a minimum. One way of doing this is to choose wisely, and treat well. McDonalds needs people who want to excel in delivering outstanding service. To ensure the company recruits the right people, it has identified essential skills and behaviours that applicants should be able to demonstrate. For each position there is a job description outlining typical duties and responsibilities and a person specification defining personal skills and competences. Recruiting suitable applicants Under McDonalds recruitment policy, each individual restaurant is responsible for filling hourly-paid positions. The Management Recruitment department in East Finchley co-ordinates the recruitment of managers. For recruiting hourly-paid employees McDonalds use several avenues. Positions are generally advertised in the restaurant. The companys recruitment history shows this is the best method of hiring quality staff e. g. people living locally and/or friends of existing employees. McDonalds also uses local job centres, career fairs and other local facilities. It is vital to use effective hiring material with a clear message targeted at the right audience. A recruitment exercise often generates more applications than there are positions available. The manager will select the applicants to be interviewed and will conduct the interviews. Over 60% of restaurant crew are aged 20 or under and; for the majority of applicants, a job with McDonalds would be their first experience of employment. For many young people, McDonalds also offers a career opportunity. A well-run interview will identify an applicants potential to be a successful McDonalds employee. To find people who will be committed to excel in delivering outstanding service, McDonalds scripts an interview guide that helps the company predict how an applicants past behaviour is likely to influence future performance. It uses a fact-based decision-making process. The questions look for actual events or situations rather than allowing applicants to give a general or theoretical response. Interviewers look for behavioural evidence in the applicants life history that fits with the requirements of the job. The interviewer rates candidates on their responses and offers jobs to those who earn the highest ratings. McDonalds future managers come from two main sources. More than half of all salaried management positions are taken up by hourly-paid employees who earn promotion. The remainder are predominately graduates. Wherever possible, McDonalds directs applicants towards applying on line at www. mcdonalds. co. uk. People who cannot access the web can call the Recruitment Hotline, or pick up a pre-paid Business Reply Card from a McDonalds restaurant. The selection process includes an initial online psychometric test. This test produces an initial score. The applicant then attends a first stage interview and is offered On Job Experience (OJE). This is a 2-day assessment in a restaurant. Successful completion at OJE will lead to a final.
Friday, September 20, 2019
Schizotypal Personality Disorder Traits
Schizotypal Personality Disorder Traits To those who find themselves in contact with schizotypal individuals they often range appearing eccentric and aberrant to outright bizarre in their actions. Their behavior is clearly erratic. School and employment histories of these individuals show marked deficits and irregularities. Not only are they frequent dropouts, but they drift from one source of employment to another. If married, they are often separated or divorced. At times, their behavior appears eccentric, that is, they prefer social isolation and may engage in activities that other find curious. In more severe cases, their behavior may seem clearly bizarre. The presence of odd speech patterns is an example. Schizotypal individuals may verbally digress or become metaphorical in their expressions. According to the DSM-III, Often, speech shows marked peculiarities; concepts may be expressed unclearly or oddly or words used deviantly, but never to the point of loosening of associations or incoherence (American Psychiatric Association, 1980, p. 312) Interpersonal Conduct Interpersonally, schizotypals experience a life of isolation, with minimal personal attachment and obligations. As their lives progress it is not uncommon to find these individuals drifting into increasingly superficial and peripheral social and vocational roles. These individuals have virtually no close friends or confidants. They have great difficulty with face-to-face interaction. They commonly experience intense social anxiety at relatively minimal social challenge. For these reasons, we believe the interpersonal conduct of schizotypals may be categorized as ranging from being interpersonal detacted and secretive to inaccessible. Cognitive Style The cognitive style of schizotypal individuals may be ruminative and autistic in less severe variations to blatantly deranged in more severe forms of the disorder. The cognitive slippage and interference that characterize the thought processes of this disorder in its milder forms are simply amplified here. Schizotypals are frequently unable to orient their thoughts logically. They tend to become lost in a plethora of irrelevancies. Their thinking appears scattered and autistic as the disorder manifests itself in its more severe variations. According to the DSM-III, these individuals may report magical thinking (i.e., clairvoyance, telepathy, a sixth sense, or just extreme superstitious behavior). Similarly schizotypals may experience recurrent illusions where they report the presence of a person or force not actually there. Psychotic thought, when it does occur, is transient and not indicative of a diagnosis of schizophrenia. Affective Expression The deficient or disharmonious affect of many of these patients deprives them of the capacity to relate to people, places, or things as anything but flat and lifeless phenomena. Their affective expression ranges from being apathetic to insentient and deadened. On the other hand, some schizotypal individuals seem in a constant state of agitation. Their affective expression ranges from being apprehensive, perhaps even frantic in their affective expression. We will present more on these clinical variations later. Self-Perception Schizotypal individuals often view themselves as forlorn and lacking meaning in life or, in more severe cases, on introspection, they may see themselves as vacant. They may experience recurrent feelings of emptiness or of estrangement. Experiences of depersonalization and dissociation may also be present in these patients. In sum, schizotypals appear virtually self-less as they look inward towards self-appraisal. Primary Defense Mechanism The schizotypal personality disorder is characterized by extreme social and affective isolation as well as autistic and bizarre cognitive functioning. The defense mechanism commonly used by individuals who possess this disorder is undoing. Undoing is a self-purification mechanism in which individuals attempt to repent for some undesirable behavior or evil motive. In effect, undoing represents a form of atonement. In severly pathological forms, undoing may take the form of complex and bizarre rituals, or magical acts. These rituals, such as compulsive hand washing, are designed to cleanse or purify the individual. These compulsions not only cause these individuals discomfort, but they may also consciously recognize them as absurd. Nevertheless, individuals employing such a mechanism appear to have lost the ability to control these acts as well as the ability to see their real meaning. Differential Personality Diagnosis The schizotypal personality disorder is likely to be confused with another severe personality disorder, the borderline disorder. Both the schizotypal and the borderline patterns represent severe personality disorder. Furthermore, according to the present biosocial learning theory, they both emerge when the less severe personality variants decompensate. Yet, there are marked differences in these two disorders. The schizotypal disorder features schizophrenic-like symptoms. These symptoms reflect disturbances in cognitive processes. Thus, the schizotypal is characterized by perceptual pathology as well as social withdrawal and isolation. The most obvious feature of the borderline disorder, on the other hand, is instability of mood. The symptoms of the borderline reflect disturbances in affect rather than cognitive. Finally, the borderline individual is interpersonally dependent, unlike the socially isolated schizotypal. A final note should be made regarding the schizotypal disorder in contrast to the Axiz I schizophrenic disorders. Axis I disorders are characteristically more severe and of relatively shorter duration. The Axis II schizotypal disorder represents the operation of internal, ingrained, and more enduring defects in the patients personality. Although schizophrenic episodes often reflect a psychosocial stressor, the schizotypal disorder represents an underlying and persistent characterological pattern. CLINICAL VARIATIONS The description of the schizotypal personality disorder presented in the previous section portrays the generic aspects of this disorder. It is more common, however, to see the schizotypal pattern manifest itself in one of two major variations. The two major clinical variations of the schizotypal disorder are (1) the schizotypal-schizoid pattern and (2) the schizotypal-avoidant pattern. Schizotypal-Schizoid Variation Schizotypal-schizoid individuals are characteristically drab, sluggish, and inexpressive. They display a marked deficit in their affective expression and appear bland, untroubled, indifferent, and unmotivated by the outside world. Their cognitive processes seem obscure and vague. Such individuals seem unable to experience the subtle emotional aspects of social exchange. Interpersonal communications are often vague and confused. The speech pattern of these individuals tend to be monotonous, listless, or at times, inaudible. Most people consider these individuals as strange, curious, aloof, and lethargic. In effect, they become background people satisfied to live their lives in an isolated, secluded manner. Case 11.1 portrays such an individual. Schizotypal-Avoidant Variation Schizotypal-avoidant individuals are restrained and isolated. Similarly, they are apprehensive, guarded, and interpersonally withdrawing. As a protective device, they seek to eliminate their own desires and feeling for interpersonal affiliation, for they expect only rejection and pain from interacting with others. Thus, apathy, indifference, and impoverished thought, which we saw in the cognitive and affective insensitivity, is presented here as a result of an attempt to dampen an intrinsic oversensitivity. The case of Harold T. is a study of a schizotypal-avoidant individual. SELF-PERPETUATION OF THE SCHIZOTYPAL PERSONALITY DISORDER The prognosis for the schizotypal personality disorder is perhaps the least promising of all the personality disorder discussed in this text. Let us examine why. The self-perpetuating spiral of deterioration that occurs in the schizotypal disorder is fostered by three major factors: (1) social isolation, (2) dependency training, and (3) self-insulation. Social Isolation Individuals who possess the schizotypal disorder are often segregated from social contact. They are kept at home or hospitalized with minimal encouragement to progress on a social basic. Social isolation such as this serves not to perpetuate the difficulties these individuals have with cognitive organization and social skills, but also serves to worsen the status of both. In many instances, the social isolation seems to stimulate a regression on the part of these individuals. They will tend to lose what cognitive and social abilities they may have had before the isolation. Jane W. was clearly capable of returning to society if she had been provided adequate social support. Without such support, the only option was to keep her institutionalized. Dependency Training Often found in conjunction with social isolation is the tendency on the part of those around schizotypal individuals to be overly protective. They will tend to patronize or coddle them. Such overprotection tends to reinforce dependent behavior on the part of the schizotypal. According to Millon (1981), Prolonged guidance and shielding of this kind may lead to a progressive impoverishment of competencies and self-motivation, and result in a total helplessness. Under such ostensibly good regimens, schizotypals will be reinforced to learn dependency and apathy (p. 427). Self-Insulation Finally, not only through mismanagement and neglect will the schizotypal disorder be perpetuated, but also through the tendency of these individuals to insulate themselves from outside stimulation. As we described earlier, to protect themselves from painful humiliation, rejection, or excessive demands, schizotypals have learned to withdraw from reality and disengage themselves from social life. Even though exposed to active social opportunities, most of these individuals will participate only reluctantly. They prefer to keep to themselves-to withdraw. Without active social relationships, these individuals will simply recede further into social isolation, apathy, and dependency. Thus, the disorder is perpetuated. The case of Harold T. demonstrates a condition in which his ability to insulate himself has served as an effective barrier to rehabilitation. His apathy, lack of verbal communication, and habit of drawing strange and religiouslike pictures has effectively insulated him from other and has removed any hope of improvement for almost 10 years. So, in summary, we see that through social isolation, dependency training, and self-insulation, the schizotypal disorder is perpetuated. Although the motives for socially isolating and overprotecting these individuals are usually good, that is, with best interests of the patient in mind, the tactics are actually counterproductive for they deprive the patients of the opportunity to develop social skills while reinforcing dependency. The schizotypals own tendency to insulate himself/herself from social contact serves to exacerbate the disorder even further. Such self-insulation serves to foster and further perpetuate the spiral of cognitive and social deterioration that typifies the schizotypal disorder. Schizotypal Personality Disorder DSM-IV Criteria A pervasive pattern of social and interpersonal deficits marked by acute discomfort with, and reduced capacity for, close relationships as well as by cognitive or perceptual distortions and accentricities of behavior, beginning by early adulthood and present in a variety of contexts, as indicated by five (or more) of the following: Ideas of reference (excluding delusions of reference) Odd beliefs or magical thinking that influences behavior and is inconsistent with subcultural norms (e.g., superstitiousness, belief in clairvoyance, telepathy, or sixth sense; in children and adolescents, bizarre fantasies or preoccupations) Unusual perceptual experiences, including bodily illusions Odd thinking and speech (e.g., vague, circumstantial, metaphorical, overelaborate, or stereotyped) Suspiciousness or paranoid ideation Inappropriate or constricted affect Behavior or appearance that is odd, eccentric, or peculiar Lack of close friends or confidants other than first-degree relatives Excessive social anxiety that does not diminish with familiarity and tends to be associated with paranoid fears rather than negative judgments about self Reproduced with permission from the Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition. Copyright 1994 American Psychiatric Association. Therapy The schizotypal is perhaps one of the easiest personality disorders to identify but one of the most difficult to treat with psychotherapy. The thought disorder and accompanying paranoid ideation work to distort communication between therapist and client and inhibit the formation of a trusting therapeutic alliance. Moreover, because schizotypals are inherently isolative and nonrelational, the therapist may sometimes be experienced as an intrusive presence. Because the alliance is the very foundation of therapy, medication is often needed before lasting progress can be made, especially with subjects who express the disorder severely. THERAPEUTIC TRAPS The expectations of the therapist and their influence on therapy are particularly important and may require careful monitoring. Most schizotypals initially see the therapist as attacking or humiliating (Benjamin, 1996). As anxiety increases, they may retreat further behind a curtain of disordered communication as a means of shielding themselves and confusing the intruder. Occasional retreats are universal. Therapists who become vexed when greeted with silence and emotional distancing only create an atmosphere that justifies such a reaction. Instead, the need for distance must be respected, without conveying feelings of disapproval or inducing guilt, to which many subjects are especially sensitive. Not pushing too hard or too fast can prevent severe anxiety and paranoid reactions. Extraordinary patience may be required because schizotypals repeatedly misperceive aspects of the therapeutic relationship and then act on these misperceptions. Subjects who believe they have privileged access to information beyond the five senses sometimes apply their extrasensory powers to therapy and the therapist, believing that they can read the therapists mind or arrive at conclusions about what the therapist secretly desires on the basic of tangential or irrelevant cues. Accordingly, communication should be simple, straightforward, shorn of psychological jargon, and require a minimm of inference. Schizotypals find it difficult enough to bring order to their own thoughts, much less penetrate ambiguities and double messages carelessly introduced by others. The concrete is to be preferred over the poetic because the latter is naturally rich in connotations, which play havoc with schizotypal cognition. Special attention to the countertransference is in order, for unconscious feelings emitted by the therapist bring an unknown complexity to communication and are especially likely to be misconstrued by subjects. STRATEGIES AND TECHNIQUES What can be done in therapy often depends on the extent to which the thought disorder intrinsic to the syndrome can be controlled. Otherwise, every aspect of therapy becomes more complicated. Further, the appropriate goals and strategies for any particular subject depend on whether his or her symptoms most resemble an exaggerated schizoid pattern, an exaggerated avoidant pattern, or a mixture of the two. Strategies and techniques appropriate for the dominant underlying personality disorder can be used to supplement the primary goals of treating the schizotypal pattern (refer to the appropriate chapter). Establishing a more normal pattern of interpersonal relationships is a primary goal of therapy. Social isolation intensifies cognitive deficits and allows social skills to atrophy. Contatc with a therapist can prevent further deterioration. Because patterns of disordered family communication typify the early developmental environment of these subjects, therapy offers the chance for a novel, corrective interpersonal relationship through steady support and euthenticity. Accordingly, as emphasized by Benjamin (1996), the basic skills of humanistic therapy, including accurate empathy, mirroring, and unconditional positive regard, become particularly important. Benjamin states that the therapeutic alliance may represent a chance to experience a nonexploitive protectiveness, one that eventually permits the schizotypal to give up management of the universe by magical means (p. 360). After an alliance has been established, subject can be encouraged to voice distortions of reality as they occur, and these can be discussed in the context of the therapeutic relationship. Benjamin (1996) further stresses that many schizotypals are likely to belive that harm may come to the therapist through their association. As such ideas are voiced, they can be tested realistically and tactfully refuted. In general, interpersonal therapy should enhance subjects sense of self-worth and encourage the realization of positive attributes, an important step in defeating detachment, rebuilding motivation, and providing confidence necessary to take the first steps toward constructive social encounters outside therapy. Because schizotypals have difficulty sorting the relevant and irrelevant in interpersonal relationships, therapists may find that much of their time is spent helping the schizotypal test interpersonal reality and gain perspective on which behaviors might be appropriate in whatever situations are current in the subjects life. Repeated discussions of essentially similar situations may be necessary, as many schizotypals fail to realize that these are but variatio ns on a theme. Basic social skills training are often helpful. Modeling behaviors provides an example that even concrete subjects can imitate. The ability to appraise interpersonal realities appropriately is an important step in decreasing social anxiety and accompanying paranoid symptoms while creating a capacity for appropriate affect and a sense of reward. From a cognitive perspective, psychotherapy must adapt to the schizotypals limited attentional resources and tendency to intrude tangential factors. Because many schizotypals are either overly concrete or overly abstract, learning may be generalized to other settings and situations only with great difficulty. Simplicity and structure help prevent the lessons of therapy from being obscured by the discombobulating effects of thought disorder. Furthermore, cognitive techniques allow the content of thought to be identified and eventually modified. This suggests that the combination of medication and cognitive therapy should be particularly effective. Writing in Beck et al. (1990), Ottaviani indicates that the first step is to identity characteristic automatic thoughts, such as, I am a nonbeing, as well as patterns of emotional reasoning and personalization, reviewed previously. Moreover, she suggests that assumptions underlying social interaction present an especially profitable avenue for change, as schizotypals usually believe that other dislike them. Subjects must be taught to act as naÃÆ'Ã ¯ve scientists and test their thoughts against the evidence. Feelings do not make facts; instead, each cognition is a hypothesis and should be disregarded if found inconsistent with the objective evidence. Even bizarre thoughts can be dealt with in this way. The thought, I am leaving my body, for example, can be countered with prepared countercognitions: There I go again. Even though Im thinking this thought, it doesnt mean that its true (p. 141) Because an effective grasp of objective reality is the Catch-22 of the cognitive approach, Ottaviani further suggests that schizotypals also be taught methods for gathering contrary evidence. Subjects can list evidence inconsistent with their predictions, for example. Going beyond content, cognitive style interventions can also be made. Rambling can be countered by requests for summary statements, and global statements can be countered by asking for elaboration. Finally, where subjects are not too paranoid or bizarre, group settings can be used to practice social functioning and provide feedback about distorted cognitions. Because classical psychodynamic therapy is inherently unstructured, its use is probably not advised. As noted by Stone (1985), the purpose of psychodynamic therapy should be to internalize the therapeutic alliance. Because the early home environment of most schizotypals is likely to feature fragmented and chaotic communications, the ego boundaries of the schizotypal subject are only poorly developed. The interpretation of conflict not only disregards their desire for distance but also plays into their fear of engulfment. Accordingly, silence should be accepted as a legitimate part of the personality (Gabbard, 1994). Once this acceptance is felt, the subject may then begin to reveal hidden aspects of the self that can be adaptively integrated. Analytic procedures such as free association, the neutral attitude of the therapist, and the focus on dreams may foster an increase in autistic reveries and social withdrawal. Probably the most useful analytic suggestion comes from Rado (1959), who suggests that identifying and capitalizing on some source of pleasure, however small, is a superordinate therapeutic goal. Motivation develops from the capacity for pleasure, and ultimately, only this can balance the painful emotions, attach the schizotypal to the real world, and prevent the dissolution of the self and cognitive disintegration that results from autistic withdrawal.
Thursday, September 19, 2019
Physics of Color Vision and Color Blindness Essay example -- physics e
What is Color? To understand what color is, we first need to understand what light is. Light, as perceived by humans, is simply electromagnetic radiation with wavelengths between roughly 380 nm and 740 nm. Wavelengths below 380 nm and above 740 nm cannot be seem by the human eye. Electromagnetic radiation with a wavelength just below 380 nm is known as ultraviolet radiation. Electromagnetic radiation with a wavelength just above 740 nm is known as infrared radiation. The sun, black lights and fluorescent lamps are all sources of ultraviolet light. Heat is a source of infrared radiation, which is how thermal vision works. Electromagnetic radiation between the wavelengths of 380 nm and 740 nm constitute light and the human color-vision spectrum. There is evidence that other animals, namely insects and birds, have a color-vision spectrum that extends further into the ultraviolet range. Evolutionary factors greatly influence the development of color vision in different animals and species. Although the human color-vision spectrum is continuous, it can be broken down into discrete ranges of colors which are then labeled with specific names. Surfaces gain the appearance of color based on their reflection and absorption of different wavelengths of light. A surface that reflects all wavelengths of light appears to be white. Conversely, a surface that absorbs all wavelengths of light appears to be black (and also heats up as a consequence of absorbing this electromagnetic radiation). If a surface does not reflect all wavelengths of light equally, it will appear as a color in the human color-vision spectrum. Color Vision Color vision is a highly-debated gray area that lies somewhere between physics and psychology. As we h... ... apart. Be afraid to drive near me because I'm a bad driver. I didn't feel so smart in kindergarten. Between the color flash-card tests and the green suns I was apparently drawing with my crayons, kindergarten was not exactly the high-point of my life. Thank goodness for those little brown spots on bananas! They say that bananas go from being green to yellow when they ripen. To me, they go from being yellow to yellow, so I only trust the spots. Bananas rule! That one game of soccer... When I was a kid, I played in this one game of soccer where my team had green jerseys and the opponents had yellow jerseys. Somewhere in the middle of this game, the sun started shining in such a way that I could not tell the jerseys apart anymore. This was the worst game of soccer I've played in my life. I quit soccer and took up bowling. I showed them.
Wednesday, September 18, 2019
Sigmund Freud Essay -- Biography
Sigmund Scholmo Freud was born on May 6, 1865 in Freiburg, Moravia. Freud was orginally born Jewish but changed over to Atheism, later his Jewish past would come back to ââ¬Å"hauntâ⬠him. An interesting (yet disturbing) fact is that Freud's mother, who was also his father's second wife, was only a few years older than his two stepbrothers. Many people believe that this was a cause to why Freud to believe that the psychological issues are related back to sexual issues in childhood, since he had an psychological issue with this (Isbister, pg 9). As a child, Freud was the favorite among his ten brothers and sisters and the most intelligent. He was the only child among his siblings to get the best education that money could afford. When he was growing up he wanted to study law but instead chose medicine because (his quote from his autobiography) ââ¬Å"at the time, the theories of Darwin, which were then of interest, strongly attracted me, for they held out hopes of an extraordin ary advance in our understanding of the world; and Goetheââ¬â¢s beautiful essay on nature read aloud in a lecture before I left for school that decided me to become a medical student.â⬠(Strachey, pg.8). At age seventeen Freud went to the University of Vienna and then graduated in 1885 with a doctoral degree in medicine but this was hard to do because of all the negativity towards the Jewish people. During and after his college career he always believed that evolution and psychology determined peopleââ¬â¢s behavior. During college, Freud done an internship at Theodor Meynertââ¬â¢s Psychiatric Clinic and studied under Ernst Brucke, a psychology Professor. He did research about cocaine at Theordor Meynertââ¬â¢s Pyschiatric Clinic. Midway through the research he believe that cocaine cou... .... According to some people this ended psychoanalysis, however, it did not because even today psychologist still follow Freudââ¬â¢s theories by disproving them or proving them. On September 23, 1939, Sigmund Freud died from a physician assistant overdose on morphine because he could not handle the pain from battling jaw and throat cancer, anymore. ââ¬Å"The twenty-first century was also known as the Freudian centuryâ⬠(Thruschwell, pg.7). Sigmund Freud changed the way we think, understand, and look at psychological issues today. Of course, some of his theories has been proven false or has been ââ¬Å"updatedâ⬠throughout the years but he is still known as the father of psychoanalysis. Even though Freud thought that everyoneââ¬â¢s problems can be traced back to childhood or sexual issues, he created and done so many different good things in the psychological and neurological field.
Tuesday, September 17, 2019
Francine du Plessix Grayââ¬â¢s: At Home with the Marquis de Sade: A Life :: Biography Family Papers
Francine du Plessix Grayââ¬â¢s: At Home with the Marquis de Sade: A Life In 1998, Francine du Plessix Gray, prolific author of novels, biographies, sociological studies and frequent contributions to The New Yorker, published her most acclaimed work to date: At Home with the Marquis de Sade: A Life. A Pulizer Prize finalist that has already appeared in multiple English-language editions as well as translated ones, Du Plessix Grayââ¬â¢s biography has met with crowning achievement and recognition on all fronts. Accolades have accumulated from the most acclaimed of eighteenth-century luminaries, such as Robert Darnton, in a lengthy review in The New York Review of Books that compares her biography with Laurence Bongieââ¬â¢s Sade: A Biographical Essay, to the list of scholars whom she thanks in her acknowledgements for having read the manuscript: Lynn Hunt, Lucienne Frappier-Mazur, and Marie-Hà ©là ¨ne Huà «t. Surely, any scholar can appreciate the vast amount of research that undergirds Du Plessix Grayââ¬â¢s narrative, and indeed, she takes g reat pains to meticulously inform the reader who might care to look at her sources and read her acknowledgements that she has done her homework and knows every inch of the scholarly terrain. Du PlessixGray wisely begins her acknowledgements with a debt of gratitude to Maurice Leverââ¬â¢s studies, which rest on years of archival research. However, what really frames Francine du Plessix Grayââ¬â¢s biography is not so much the ââ¬Å"fin du dix huitià ¨me sià ¨cleâ⬠but the ââ¬Å"fin du vingtià ¨me sià ¨cleâ⬠and the ââ¬Å"realityâ⬠material from Sadeââ¬â¢s life that made it possible to represent the Marquis, his sons, his wife, mother-in-law, father-in-law, and uncle as so many of the people who populate the running narrative of criminals, deadbeat dads, incestuous relatives, date-raping playboys, and battered women that fill soap operas, day-time talk, womenââ¬â¢s magazines, talk radio, and the tabloids. This paper, then, explores Sadeââ¬â¢s biography not as a narrative of (the Marquis de Sadeââ¬â¢s) his life, but as a narrative that pleases todayââ¬â¢s reader because it serves up a voyeurââ¬â¢s view of (in) his ââ¬Å"dysfunctionalâ⬠family life ââ¬Å"at homeâ⬠that we are all too familiar with. This becomes abundantly apparent when du Plessix-Grayââ¬â¢s rend ering of the Marquis and the Marquiseââ¬â¢s lives are superimposed over the rà ©cit of lives that we read about all the time in the popular press and observe in television soaps and other series. Ultimately, we are interested in what such a reading, writing and representation of Sadeââ¬â¢s life does to Sadeââ¬â¢s persona and status, both in the world of letters, but more importantly, in the world at large.
Monday, September 16, 2019
Analysis of A Different History by Sujata Bhatt Essay
A Different History written by Sujata Bhatt portrays the loss of language and cultures after colonization in India. This poem describes the bitterness and sadness Bhatt felt about her mother tongue and cultures. Bhatt explores the idea of history, culture and language throughout the poem. Bhatt uses two enjambments in the poem. The first enjambment talks about the book, which represents the culture and the way people should treat the books. The tone of voice used in the second enjambment is more aggressive and critical, as it described the period of colonization when the cultures and language were taken away by the conquerors. There is no rhyme utilized throughout the poem. This shows that Bhatt wants to show how serious and complex the problem is, wanting the readers to think of the loss of mother tongue and oneââ¬â¢s culture. Moreover, an irony is used throughout the whole poem. Bhatt, who cries for the loss of language, used English to write the poem. This indicates that she is one of those ââ¬Ëunborn grandchildrenââ¬â¢ who ââ¬Ëgrow to love that strange languageââ¬â¢ creating a sense of sadness, because even the author herself cannot speak Indian but uses English ââ¬â the ââ¬Ëstrange languageââ¬â¢. ââ¬ËGreat Pan is not dead; he simply emigrated to Indiaââ¬â¢ tells that the cultures and religions are transmitted across the globe. ââ¬ËGreat panââ¬â¢ symbolizes the pantheism existing in Indian religion where everything has a god in charge of it, even human. Bhatt talks about the culture and lifestyle moving with people by implying that God Pan is not seized to exist but simply moved to India. This also indicates the similarity between the religions of the Eastern and the Western due to the constant transmitting of cultures and lifestyles. ââ¬ËThe god roams freely, disguised as snakes and monkeysââ¬â¢ portrays the acceptance of new religion and cultures in India. ââ¬ËGodââ¬â¢ represents the new cultures and lifestyles. Snakes and monkeys were worshipped during the past time, as Indians believed that there were gods laying on them. This indicates that Indians welcomed and worshipped the new culture and lifestyles. This also exhibits the innocence of Indians w ho allowed foreign religion to enter and ââ¬Ëroam freelyââ¬â¢ in India. There is a repetition of ââ¬Ësinââ¬â¢ when the author lists the way people should treat the books. The word ââ¬Ësinââ¬â¢ reinforces the negative commentary and intensifies the critical tone of the poem. Bhatt uses book as an example to show people that the cultures must be appreciated and treated carefully by mentioning the tradition and custom of India in how to treat the book. Pantheism is, again, underscored in ââ¬Ëyou must not learn how to turn the pages gently without disturbing Sarasvatiââ¬â¢. Sarasvati is a goddess of knowledge and art, who Indians believed to be laying on the book. Bhatt is telling the people that people should treat books just as the way people treat the goddess of knowledge, highlighting the importance of god and the way people should treat them. It also depicts the emancipation of freedom in valuing oneââ¬â¢s culture but not liberating oneself with selfishness. There is a sudden change in the tone of voice in the second enjambment; it is more hostile and aggressive. This change is supported by the rhetorical questions: ââ¬Ëwhich language has not been the oppressorââ¬â¢s tongue? Which language truly meant to murder someone?ââ¬â¢ This creates a sense of uncertainty and infuriation, which the author felt about the colonization. Bhatt describes her depressions as she realizes that there are neither the oppressors not the oppressed. No one means to be any of those ââ¬â no one can be blamed. In addition, the repetition of ââ¬Ëwhich languageââ¬â¢ enhances the sense of criticalness and uncertainty in her expression. The repetition and rhetorical questions lead the readers to feel the shamefaced of human history. Further sense of torment is created in ââ¬Ëand how does it happen that after the torture, after the soul has been cropped with a long scythe swooping out of the conquerorââ¬â¢s faceââ¬â¢. ââ¬ËSoulââ¬â¢ symbolizes the self-esteem of Indians for being able to speak Indian and follow the Indian culture. Scythe is a tool used to harvest crops by hand, which obviously takes much longer time than by machine. ââ¬ËScytheââ¬â¢ in this phrase represents the colonization and injustice. This shows that the colonization has cut out the ââ¬Ësoulââ¬â¢ of Indian by forbidding the cultures and language. This also reveals that Indians suffered long time during the colonization. Final tone of the poem is made in the last two lines: ââ¬Ëthe unborn grandchildren grow to love that strange languageââ¬â¢. Sense of sadness and uncertainty are enhanced as it described Bhattââ¬â¢s realization of cultural consequences such as the colonization does not ruin oneââ¬â¢s history but begins a new era where a new generation of ââ¬Ëunborn grandchildrenââ¬â¢ grow ââ¬Ëto love that strange languageââ¬â¢ ââ¬â the inevitability of cultural change. Sujata Bhatt explores the theme of cultural consequence and the loss of language and cultures throughout the poem by describing he feeling about her lost mother tongue and culture. This poem leads the readers to think back about their own history, which may either be painful or happy.
Sunday, September 15, 2019
Media Worksheet
What were the major developments in the evolution of mass media during the 20th century? During the 1900ââ¬â¢s magazines along with newspapers became the leading literature for media. When the 1940ââ¬â¢s rolled around radio was invented and became the new way to get in touch with the masses. Folks often tuned into to get the news on what was going on during the war. Even though radio was new there was still a high demand for the newspaper as a way to get and stay informed on different things.Then in the1950ââ¬â¢s television became the new source for information and resources for mass media. Television was everything all rolled up into one and the people loved it. In 1962 technology grew and they came up with the Satellites which gave the masses or the American Culture access to news all around the world. Today we can all just see how far technology has came and how endless the possibilities may be for the future. There are many forms of communication and it just continues to grow and communication has become almost instant these days.There is a never ending demand for more speed, more apps and new computers with high performance and so many other ways to communicate and relay information to the masses. People want instant answers to their questions and concerns and mass media makes it happen for the people. Technology only seems to grow more and more as the demand for new ways to communicate grow with it. There is always the next best thing right after the next best thing to have and buy in way of, phones, computers, and I-pads for social networks and so on.How did each development influence American culture? Mass media has developed strongly over the past years. The development of mass media has had a big influence on the American culture in many ways. It seems today, that mass media has endless possibilities to reach people. Initially in American culture we only communicated orally. In the past people depended on teachers and story tellers to obtain knowledge. One of the beginning developments in mass media was the ability to print.As far back as the 1400ââ¬â¢s there were books in the starting stages of becoming available to people the mass media audience. Then we had the development of the Telegraph as a way of communication that was instant, and it did away with the need to transport written information. The creation of the telegraph opened the doors to cell phones, radio and fax machines. In the Twentieth century we entered the phase of electronics. This new age of information brought television to the American culture and lead to other resources like satellite and computers.Then we moved into the digital phase which gave a wealth of power to a common person. So as we can see mass media has had a profound affect on American culture in ways we have evolved in communication. No longer relying on one certain source to gain knowledge or information, we now have many avenues of media and communication that are instant and avai lable and will only continue to become better, which allows the American culture to stay in touch, get informed, and help them better and faster with communication and recourses.
The Productivity of Canada
Canadaâ⬠s productivity is not in really good shape now. Among its G-7 partners (Britain, Japan, Germany, France, Italy and the U. S. ) , it has the lowest rate of growth in economic productivity over the past 25 years while it ranked second in productivity only to the U. S. two decades ago. What was the problem? Why was the situation getting worse and worse? While the problem seems to be getting more serious as the new millennium approaches, Jean Chretien, the Prime Minister, and Paul Martin, the Finance Minster, have played down the productivity issue, saying there is no clear-cut evidence that it is a significant problem. In fact, the high income tax rate compared to the U. S. causes lower salary for those highly skilled workers, which leads to their departure for better pay and more opportunities in the U. S. Also, the Canadian federal government spends too much money on themselves such as building political empires and providing services that duplicate those delivered by other provincial or municipal governments. Besides, Canada has a poor performance particularly in areas related to technology and communication industries. We certainly need a lot more to be done to improve productivity from various sources. Before we can come up with effective solutions for this controversial issue, we need to know how does productivity affect our economy and the standard of living in our country. Productivity measures the capacity of the economy to increase its output while costs are controlled. As economic efficiency increases, the overall wealth produced by the economy also goes up. It also determines the purchasing power that Canadians have. The greater productivity, the greater the potential for economic growth. With the decrease in productivity, our standard of living may go down as well. Canadiansâ⬠living standard grew by an average of 3. 1 percent a year from 1961 to 1980. Since then, growth has averaged only 1. 1 percent annually. The major reason for this shutdown can be criticized on slower productivity growth. Lower labour productivity has explained 96% on average of the Canada-U. S. standard of living gap over the last decade. The atrophy of Canadaâ⬠s productivity causes damages to the countryâ⬠s living standard. Stronger productivity growth is essential for higher living standards in a country. One possible solution is tax cut, particularly on income tax. High tax rates hurt Canada in many different ways. Most of the Canadian companies cannot afford to hire an American executive to come north because the U. S. wage rates are significantly higher and the tax rate is different. If they do so, they should expect to pay an American executive the double salary compare to the outgoing Canadian executive earned. In that case, it would be too expensive. Although larger companies can probably afford it, while some smaller companies canâ⬠t afford to bring in talent that they need to expand their business. Moreover, the growing tax gap makes the situation even worse. This is also one of the reasons why Canadaâ⬠s poor economy performance during recent years. Also, the Canadian dollar is weaker than the U. S. dollar, therefore income tax rate turns out to be around 50% for top earners compared to Canada with about 35% in the U. S. The other problem with over taxation is, when governments have too much of our money by collecting tax, which is in the case of Canada, the federal government spend too much on themselves, on building political empires and providing services that duplicate those delivered by other provincial or municipal governments. If taxpayers have this money left over to spend, they will probably either spend it or invest which will have a positive impact on our economy. But one exceptional case is high-tech industries in Montreal. Tax credits those companies, which allure them to invest more money. Eventually, the government provides up to $15,000 for new jobs in tax credits for each employeeâ⬠s annual salary in future ten years. Those subsidies convinced Illinois-based Motorola to locate a new software center in Montreal. However, the critics argued that the government is buying jobs by using other taxpayerâ⬠s money and causing higher taxes for others. But in general, higher tax rate in Canada is a non-questionable fact. Another improvement that should be made is to put more money on education and provide a stable and attractive working environment for highly trained graduates. The loss of these highly trained graduates, estimated in the thousands annually to the U. S. The more opportunities, higher salaries and lower taxes are the main reason to draw their attention. Besides, there are not enough well trained and highly educated people to teach at universities and specialized schools, skilled Canadians who leave because of better pay and more job opportunities elsewhere. Besides, numbers of Canadians are willing to study in the U. S every year. In 1997, 23,000 of them enrolled in American colleges and universities. But there were only 18,000 Canadians enrolled in U. S. universities about 10 years ago. This number has been increased over the past decade and it certainly is going to increase if we donâ⬠t do anything about it. Another thing is, the American companies spend large amounts of money on re-training and development on executives. The average company spent about $10 million on both internal and external executive development in 1998. Especially when technology is becoming more and more involving business, the ability to get up to date information and knowledge is the key to success. In a recent survey that is done by Business Week, the best in management education, ranked according to this survey. U. S. has 17 universities in the top 20 for non-degree study. Although this was not an official ranking, it still shows that the U. S has most of the top business schools in the world, such as Harvard, Michigan, and Pennsylvania. Thatâ⬠s also why many students around the world, not just Canadians, like to go to those universities, because they can have a better education and a brighter future. Technology is crucial for productivity too, since Canada has done a poor job in technology and to support those technological talents. Just like Anand Bahl and Kim Cameron, they decided to be part of high-tech talent to the U. S and they sold their privately owned software company, Zoomit Corp. of Toronto, to Microsoft. Anand Bahl and Kim Cameron actually didnâ⬠t look for a buyer; somewhat Microsoft approached them as they found their company has potential in market. Anand Bahl and Kim Cameron created a software program, which from the e-mail system called the ââ¬Å"meta-directoryâ⬠which allows companies to integrate and manage a variety of related computer files, images and applications from different suppliers. They couldnâ⬠t get any finance help in Canada and not many people could understand the technology and expected their company to get beaten by a bigger player and wiped out. In fact, their product works and even Microsoft hire them along with 11 of 30 Zoomitâ⬠s employees to work on integrating meta-directory software into Windows 2000. They were very happy to be accepted from the worldâ⬠s largest and most powerful firm because they had such a struggle to try to prove their product. They criticized the attitude that they encountered in Canada which Canadian companies assumed the product wasnâ⬠t good enough and they forced to focus on the U. S. which right now about 90% of their sales revenue come from large American companies. The comment that they gave was Canada has world class programming talent, but they have to have a chance and somehow recognize by others, and talent is one of the few things Canada will have left if we let this situation gets worse. In the case of Ford Canada, they have increased the wages for the workers because they are doing great business. But some economists worry that the raise of wages will lead to an increase in the unit price of cars and trucks, which is unlikely the case. In fact, the increase in Fordâ⬠s hourly labour cost will certainly lag behind the ongoing growth of productivity. Productivity in auto assembly grew 80% between 1991 and the first quarter of 1999, almost 10 times as fast as the total economy. In general, productivity in car industry has been increased 20% since 1991 . The amazing thing is that auto assembly average productivity even exceeds the level in the U. S. According to the bible of automotive productivity studies, it takes about 25 hours of labour to assemble a vehicle in Canada, which is 10% less than in the U. S. Moreover, this superb productivity performance produced 34,000 new jobs in the industry since 1992. The key for their success is they put huge investment in fixed capital that have been made by the auto assemblers and their parts suppliers. They are investing more than $4 billion on new equipment every year. As a result so far, new equipment with new technology makes greater productivity and better quality. From what has been mentioned above, the fact that Canadaâ⬠s productivity needs to be improved, and the government should put more effort on it. Canada must solve the productivity problem through massive tax cuts and increase budgets on both education and technology development or continue to lose talents to the U. S. while weâ⬠ll have poorer productivity and competition in the market.
Saturday, September 14, 2019
Genetically Engineered Potato
NAME:à SHIZA ALI CLASS:à BS III TOPIC:à GENETICALLY MODIFIED POTATOESGENETI CALLY ENGINEERED POTATO A genetically designed potato could be a potato that has had its genes changed, exploitation recombinant DNA technology. Objectives of modification contain presenting pest-fighting, amendment the number of some chemicals fashioned by the plant, and to avoid staining of the potatoes. Multiplicities changed to reap a good variety of starches could also be accepted for industrial usage merely, not for diet. THE PROCESS OF GENETIC ENGINEERING:à Genetic engineering is wide employed in scientific research. Mouse models ar designed for medical specialty studies, bacterium are designed to supply medications like internal secretion, and crops are designed for agriculture. All of those product of gene-splicing were created exploitation identical basic steps: 1. Distinguishing an attribute of interest. 2. Uninflected that genetic attribute. 3. Inserting that attribute into the order of a desired organism. 4. Growing the designed organism. The US Department of Agriculture (USDA) has quite recently given the thumbs up for ranchers to begin industrially growing a few distinctive hereditarily changed potatoes. The potatoes, which come in Russet Burbank, Ranger Russet, and Atlantic Varieties, have been built to create less of a fixing that can transform into a growth causing operator when seared. The potatoes additionally oppose wounding, a typical event in gathering and transport which can lessen their esteem or considerably render them unsellable.The new assortments, which have been named ââ¬Å"naturalâ⬠potatoes, were created by Idaho based biotech organization JR Simplot. The potatoes are joining another age of GM substances that are intended to profit both the ranchers and the shoppers, instead of simply the cultivators as herbicide or pesticide-safe assortments would. A few GM apple assortments, for example, were as of late made which take more time to dark colored when cut, in spite of the fact that these ââ¬Å"Cold applesâ⬠presently can't seem to get the endorsement.To achieve the upgraded attribute, Simplot analyst added charming characteristics to the tubers that are ordinarily found in other created and wild potatoes. The characteristics encode a system that results in deceased age of amino destructive (the building square of proteins) called Asparagine. Regardless of the way that Asparagine is found in various foods, it's conveyed in high obsessions in a couple of groupings of potatoes. Exactly when warmed to high temperatures, for example in the midst of singing or warming, it can shape a manufactured called Acrylamide f the right sugar particles are accessible. French fries and potato chips have been found to contain particularly a lot of acrylamide when differentiated and diverse sustenance. Lab examinations found that the inborn potatoes delivered between 50 to 70% less Acrylamide when fricasseed than non-designed assortments, however by and large the levels of different supplements were unaffected. In spite of the fact that it's realized that acrylamide is a poisonous concoction, the advantages of these potatoes to shoppers are murky at this stage.Since the Innate assortments were made by including qualities from different potatoes, instead of various creatures, Simplot is cheerful that shoppers will be all the more inviting of the yields. In any case, sensibly it's impossible that this will influence hostile to GMO supporters, and some have just whined that the innovation has not been enough controlled and hence endorsement ought not to have been conceded this early. One gathering has additionally squeezed McDonald's to not utilize the potatoes, regardless of the way that Simplot has been a noteworthy provider of solidified French fries to the chain since the 1960s.
Friday, September 13, 2019
Research paper of African-American Music Example | Topics and Well Written Essays - 1250 words - 1
Of African-American Music - Research Paper Example The Harlem had significant influences over music and dance and introduced the genres of blues, jazz, hip ââ¬â hop and rap music in America. Two of the types of music are blues and rap which are totally opposite to each other. They have different features and characteristics but are originated from the same race of people; the African Americans. Both the blues and the rap are important types of African American music. The blues was introduced in the hard times of slavery of the Africans in the 19th century, and therefore has a variety of musical expressions and individual styles. This form of music was originated by the spirituals, work songs and rhyming narratives. The blues form is present everywhere in jazz, rock and roll which is characterized through the possession of chords. The blues musical notes are usually for the purpose of throwing expressions and thus they are played on a flattened pitch which is important for the sound. The other characteristics of the blues music genre are the lyrics, bass lines and the instruments. The form can be subdivided in genres like country blues to the urban blues. These became more and more popular in the 20th century when these forms of music became popular in the American culture. Out of all these, Delta, Chicago Blues and jump are the most sung forms. The term blues often refers to sadness or depression. And so it can be analyzed that the form of music represented the period of sadness of the African Americans during the time of slavery and oppression. The lyrics of blues music are most popular for reflecting sorrow and loneliness, although, they do sometimes represent humorous reactions to the common troubles of life (Hamilton, 12). Ever since the blues music has been formed, the singers were known to use expressive lyrics to make some loose narrations. The singer often used a low voice where he tended to convey his
Thursday, September 12, 2019
Six Functions of Nonverbal Communication (Human Relations) Essay
Six Functions of Nonverbal Communication (Human Relations) - Essay Example Repeating refers to the action of constantly repeating a word in a manner that duplicates anotherââ¬â¢s utterance. In non verbal communication, the act of repeating statements non verbally involves the use of gestures and actions along with certain words. This has proven to be more effective in memory as people are able to recall these comments more easily (Adler & Rodman, 2012). Substitution refers to the action of replacing verbal with non verbal communication. However, this at times may be very hard to interpret. Examples of substitution include replacing words with actions such as a sigh or eye rolling as a sign of disapproval. This is usually prominent when an individual feels the situation is inappropriate for him or her to express himself verbally (Knapp, 2012). Complementing is another common trait of non verbal communication. This involves complimenting words with certain actions (Knapp, 2012). An example involves a boss vigorously pointing his finger at an employee showing his dissatisfaction and gives an impression that the employee has done something wrong. These gestures are often not formally acceptable and some individuals may be offended by them. However, they are more common and acceptable in domestic settings as a mother can show similar gestures when scolding her child. Accenting is a mode of non verbal communication which is utilized in emphasizing a certain part of verbal speech (Knapp, 2012). This possesses a similar trait to bold letters in a certain part of a sentence. This is similar to complementing however focuses on one aspect of a sentence. An example is pointing at an individual whilst saying his name which can be a sign of criticism or praise depending on the dialogue and atmosphere (Adler & Rodman, 2012). Non verbal communication also plays a role in regulating the flow of speech in a function known as regulating. This action involves cue such as intonation at the end of a sentence signaling another individual to
Wednesday, September 11, 2019
Health Essay Example | Topics and Well Written Essays - 250 words - 6
Health - Essay Example In nutrition the method can be applied to develop nutrient recommendations, functions of nutrients and learn the role of nutrition in promotion of health and prevention of disease. Food additives are substances that become part of a food product when they are added during processing of the food product. There are direct and indirect food additives. Indirect food additives are found in foods after or during they are made. Indirect additives are not put in the food purposely and are present in the final products in small portions. Direct food additives can be man-made or natural. They are added during the processing of food. The direct additives are added to add nutrients to food products, aid process of foods, keep the final product fresh and make the food appealing. The functions of these additives include smoothness of food, preservation of nutrient value, maintenance of wholesomeness of foods, controls the acid-base balance of foods and above all to enhance the flavor of the food
Tuesday, September 10, 2019
System analysis and design course. Tools analysis and evaluation Term Paper
System analysis and design course. Tools analysis and evaluation - Term Paper Example The companies on the other hand are required to innovate on a consistent basis to remain alive in the competition of winning notable percentage of market share. The employees are needed to brush on their creativity as they have to develop new products and services in order to keep their jobs in the practical world. The organizational charts have been modified to add another department that goes by the name of Research and Development or New Product Development Department. The unit is added so that new offerings can be developed by allowing people to think out of the box. The prototypes of new products are developed and tested at a small scale by R&D and upon meeting success; these ideas are produced at vast level. The modern organizational philosophy requires the management to manage more than one research projects so that probability of developing a new offering can be significantly enhanced. The following organizational chart is sporting a separate Research Department that operates under the direct supervision of top management. Ideally, all project managers are expected to report directly to the top management and duplicity of command is avoided at all costs. The duplicity of command is avoided in order to give people confidence to think in a nontraditional fashion. The hierarchy chart highlights the relationships between various organizational levels. The featured change in the organizational structure was necessary because the companies in all industry had been faced with the challenge and need of housing innovation in order to cope with changing external environment. The Marketing and Sales or Administration department is asked to run PESTLE Analysis and Customer Preference Survey in order to evaluate the level of change in the external environment. The data is processed and new products are developed in the light of findings. The existing designs are modified and made more
Monday, September 9, 2019
Costco Essay Example | Topics and Well Written Essays - 500 words
Costco - Essay Example As for pricing, the major strategy of Costco is that their prices should be for sure lower than those of the competitors. The company sells its products at prices 15-20% lower than other retailers or department stores. The philosophy of the organization is that while other companies are trying to sell at higher prices, Costco should be always finding ways to sell even cheaper. The business believes the major advantage of this strategy is that, first of all, in such a way they offer value. Secondly, this allows to make sure there will be no competitors in their niche ââ¬â the company makes its prices so low that nobody else can enter their market. Thirdly, the goal of low prices is not only to sell today, but to be building a brand and a system that will be in the market for years. So, though shareholdersââ¬â¢ income might not be as high as that of the rivals, Costco is aiming at long-term income instead of short-term financial success. The major distribution channels of the company are its warehouses, to which people come and choose products to buy. Another source of sales is their web-site, which allows to buy items that might not be available at the warehouse. Another advantage of the web-site is speeding up the sales process. For example, a customer may upload photos into the online photo center and pick the pictures at the local warehouse in about an hour. Selling at warehouses allows to company to save on fancy retail stores, salespeople, space rent fees and other attributes of traditional distribution. In addition, the warehousesââ¬â¢ working hours are shorter that those of other retailers, thus allowing Costco to save on labor. However, thought the company seems to be pretty successful, it is exposed to certain risks related to both the countryââ¬â¢s economy and the companyââ¬â¢s operations mode and strategy. According to Costco, among the greatest risks of the company is strong competition ââ¬â Costco competes with a great number of retailers, department
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