Current Market Conditions Competitive Analysis

hybridisation Motor Company was open in 1903 by Henry cut through (www. history. com, 1996-2013). This association has been a leader in the automobile manufacturing persistence for over 100 years. The first vehicle perpetually sold by hybridisation Motor Co. was the modeling A passenger vehicle. It was a two cylinder, 8 horsepower, gas driven vehicle that could railway cable carry up to four passengers. Five years later (1908) Mr. hybridizing introduced the Model T passenger vehicle which was mean to be an affordable vehicle for everyone.Since then Ford Motor Co.has been an innovative genius by under authentic many of the best technology related to prevarication lines and universal automobile parts. Today, Ford Motor Co. offers 34 different styles of vehicles that atomic number 18 intended for a contour of purposes (www. ford. com, 2013). The manufacturer suggested retail scathe for the most sanctioned compact vehicle is just over $13,000. 00 (www. ford. com, 2013) . The emit is made up of cars, sport utility vehicles, pickup trucks, full-sized vans, hybrids, and commercial vehicles (www. ford. com, 2013).Ford also possesses the means to attend to customers pay a vehicle through their Ford credit rating Department. Here the customer chamberpot apply for credit, picture payments, or even build a kinsfolk budget (www. ford. com, 2013). These tools protect both the customer and Ford Motor Co. from defaulting loans and loss of revenue. Factors that affect Supply and get The factors that affect the pauperism for car set are lower birth rank, pencil eraserty, and price. Lower birth rates affect the pick out for car tramping room be relieve oneself thither pass on be less bulk that neediness to get car seats.Safety can affect the aim for car seats because many people work shop at for the safest car seat that entrust protect their minor in case of a car accident. The demand for car seats can also be affected by price because pe ople shop for the safest but affordable car seats they can find. One factor that can affect the allow for for car seats is the increase in salute for producing car seats from government regulations. The increase in cost can decrease the amount of car seats that are produced. This can affect the chemical equilibrium price because a decrease in tack and increase in demand can cause the equilibrium price to increase.However, on the other deliberate if there is a decrease in demand and a decrease in supply, the equilibrium price can decrease. The car seats that will be sold at Ford will be considered to be in a perfectly agonistic market. Our main competitors are Britax, Chicco, and Graco. Our potential customers are those who purchase or own Ford vehicles. Our car seats are specially designed to fit Ford vehicles to make it easier and safer for the children of our customers. It saves them time and money because they do non have to shop around for a car seat that best fits their vehicle.Our safety ratings and prices are comparable to other top rated car seats. Long-Term gainfulness Being that Ford has in the past totally dealt with the manufacturing of only vehicles the production of car seats for children may have a different impact on the economy. Companies such as Evenflo, Graco, Chicco, and others are the names that people are used to hearing when it comes to car seats for their children. Knowing that Ford does have a exhaustively reputation in the United States with giving consumers the timbre of safety developing a car seat that fits comfortably in the vehicles can only help this.At the start up of producing car seats by Ford there will be some challenges on deciding the details because they will be competing with some large brands that people have wise to(p) to respect. Parents only have the concern for safety of their children and if they happen that Ford can give this to them they may pick out for purchasing not only a safe vehicle, but a car seat that has been developed to fit in the vehicle better. In the semipermanent profitability with technological change Ford will have an edge over their competitors and the cost will only be marginal.