Review of Literature Essay

Dear client, please fill in the dates in the submissions and the blanks. thank you. Key milestones have already been established for this project, as recommended by the KBS’s PLS FILL UP PROGRAMME NAME. : Interim Project Submission 12 July 2006 Draft Project Submission 1 September 2006 Final Project Submission 30 September 2006 Through these dates, a draft of the programme has been formulated in addition to the enumeration of the additional milestones. At this point the framework is an estimation of the dates of deliverables of the objects in the milestones as these depend on the coordination and the cooperation of the identified proponents of this proposed research. At this point the research aims to get the appropriate permissions and letters needed that requests for the formalisation of the participation, especially as this requires working with bars and clubs. DEAR CLIENT, PLEASE FILL UP THE APPROPRIATE DATES FOR YOUR RESEARCH PROGRAMME IN THIS TABLE, THANK YOU. Activity No of Days Start Date Finish Date. Project Proposal Submission 0 Thu 04/05/06 Thu 04/05/06 Literature Review 90 Mon 01/05/06 Fri 01/09/06 Refine Methodology 31 Thu 04/05/06 Thu 15/06/06 Meet with potential project sponsor(s) 3 Thu 01/06/06 Mon 05/06/06 First Draft of Questionnaire 10 Thu 01/06/06 Wed 14/06/06 Identify Questionnaire Addressees 10 Thu 01/06/06 Wed 14/06/06 Identify and contact potential interviewees 10 Thu 01/06/06 Wed 14/06/06 Meet with Supervisor 0 Mon 19/06/06 Mon 19/06/06 Final Questionnaire 5 Tue 20/06/06 Mon 26/06/06 Pre-test questionnaire 3 Tue 27/06/06 Thu 29/06/06 Contact Interviewees 10 Tue 20/06/06 Mon 03/07/06. Send out questionnaire 1 Fri 30/06/06 Fri 30/06/06 Interim Project Submission 0 Wed 12/07/06 Wed 12/07/06 Follow-up to questionnaire 5 Wed 12/07/06 Tue 18/07/06 Interviews 10 Mon 17/07/06 Fri 28/07/06 Meet with Supervisor 0 Mon 31/07/06 Mon 31/07/06 Analysis of Primary Research 20 Mon 31/07/06 Fri 25/08/06 Telephone follow-up/interview as required 25 Mon 07/08/06 Fri 08/09/06 Meet with Supervisor 0 Wed 23/08/06 Wed 23/08/06 Draft Project Submission 0 Fri 01/09/06 Fri 01/09/06 Meet with Supervisor 0 Mon 11/09/06 Mon 11/09/06 Refine and amend Submission 19 Mon 04/09/06 Thu 28/09/06. Final Project Submission 0 Fri 29/09/06 Fri 29/09/06 Contingency As previously mentioned, one of the challenges of this paper is the lack of accessible scholarly and academic studies concerning events management in the bar and club businesses. In this regard, this research aims to utilise of the available literature and studies from similar sources such as case studies on certain events and similar operations such as restaurants. This study therefore relies on direct primary data which will be gathered depending on the degree of participation of identified club and bar owners. A contingency is that this paper goes on ahead with the research activity and source information from secondary sources as the foundations of this study; there will be therefore a heavier approach to analysis and the research framework is most likely modified should problems in resources come up. Cited Works and Bibliography Bowdin, Glenn, Harris, Johnny, O’Toole, William, Harris, Rob, McDonnel, Ian. Events Management, 2nd Ed. London: Elsevier, 2006. Brown, Douglas Robert & Miron, Amanda. The Professional Bar & Beverage Managers Handbook: How to Open and Operate a Financially Successful Bar, Tavern and Night Club. Florida: Atlantic Publishing Company, 2005. Chatterton, Paul & Hollands, Robert. Urban Nightscapes: Youth Cultures, Pleasure Spaces and Corporate Power. New York: Routledge, 2003. Craven, Robin. The Complete Idiot’s Guide to Meeting & Event Planning, 2nd Edition. Exton, PA: Alpha, 2006. Culp, Christopher. The Risk Management Process: Business Strategy and Tactics. New York: Wiley, 2001. Dommermuth W. P. Promotion: Analysis, creativity, and strategy, 2nd ed. Boston: PWS- Kent, 1989. Goldblatt, J. Special Events: Best Practices in Modern Event Management, new York: van Nostrand Reinhold, 1997. Henderson, Karla. â€Å"Marketing Recreation and Physical Activity Programs for Females†. JOPERD–The Journal of Physical Education, Recreation & Dance, 66(1995): 53+. Hormozi, Amir & Dube, Leon. â€Å"Establishing Project Control: Schedule, Cost, and Quality†. SAM Advanced Management Journal, 64(1999): 32+. Jones, K. S. Night club promotions manual & source list: How to create exciting, profitable event calendars for your bar. Hughes Company, 1993. Mack, Rhonda W. â€Å"Event Sponsorship: An Exploratory Study of Small Business Objectives, Practices, and Perceptions†. Journal of Small Business Management, 37(1999): 25+. Michman, Ronald. Lifestyle Market Segmentation. New York: Praeger Publishers, 1991. Roche, Maurice. Mega-Events and Modernity: Olympics and Expos in the Growth of Global Culture. New York: Routledge. Soares, Eric. Promotional Feats: The Role of Planned Events in the Marketing Communications Mix. New York: Quorum Books, 1991. Shore, Anton & Parry, Brynn. Successful Event Management. London: Thomson, 2004. Silvers, Julia. Event Management Body of Knowledge. 2009. Julia Rutherford Silvers. 16 June 2009. http://www. juliasilvers. com/embok. htm. Professional Event Coordination (The Wiley Event Management Series). New Jersey: Wiley, 2003. Smith, Robert. An Entrepreneur’s Guide to Running a Profitable Club Operation. Fairfax, Vermont: Upland Publications, 2001. Webster, Francis & Knutson, Joanne. â€Å"What is Project Management? Project Management Concepts and Methodologies†. The AMA Handbook of Project Management, P. Dinsmore & J. Cabanis-Brewin, Eds. New York: AMACOM, 2006. Westerbeek, Hans, Smith, Aaron, Turner, Paul, Emery, Paul, Green, Christine, van Leeuwen, Linda. Managing Sport Facilities and Major Events. Crows Nest, NSW: Allen & Unwin, 2005.